Carlos Solana is a seasoned manager with deep expertise in innovation and new digital business. He currently leads the integration of cutting-edge technologies, including Web3, Virtual Economy, and Immersive/XR dynamics, within the Media & Entertainment value chain at Grup Mediapro, a global leader in content creation and audiovisual production.
In his role, Carlos not only drives technological advancement within the entertainment industry but also helps other industries and brands reconnect with their audiences. He supports their evolution in the rapidly changing Internet landscape, where digital assets, generative content, decentralized platforms, and immersive experiences are reshaping the way content is created, consumed, and monetized. This paradigm shift is also transforming how brands engage with their products and services.
A passionate and visionary advocate for Web3, Carlos explores and develops new business models and opportunities that will create wealth and value for ecosystems formed by companies and communities. His goal is to drive positive impact while improving the lives of as many people as possible through technological innovation.
Leveraging his expertise in Innovation, Blockchain, NFTs, Artificial Intelligence, Augmented & Virtual Reality, and Corporate Venturing, Solana designs and executes 'New Internet Strategies' for organizations eager to transform themselves in this fast-evolving digital realm.
In addition to his leadership role, he also mentors and invests in startups and projects that push the boundaries of innovation and creativity in the deep-tech space. His commitment to fostering the next generation of technological advancements is evident in his active involvement in shaping the future of digital business.
