MBA in Digital Transformation with AI
Double degree
Digital Transformation Master: Harness AI to Stay Competitive and Thrive
Our Digital Transformation Master will help you reshape your business and your mindset through innovation. In this programme you will devise and implement cross-cutting innovative strategies in your business so that you can stay competitive and thrive in the digital economy.
Innovation is not an option. If you can’t live up to today’s rapidly changing business landscape, you will stagnate, lose your competitive edge and fall behind in your market. The result? You’ll become sluggish and see change as an uphill battle, being unable to adapt, shying away from risks and losing confidence along the way.
So choose to be the leader of the (business) pack! Invest in yourself with this digital transformation master and put your company ahead of the game by embracing change and harnessing disruptive technologies like Artificial Intelligence, Quantum Technologies, IoT, Blockchain, and more.
Our professors, seasoned business professionals, will guide you along your journey, and will support you developing a digital transformation project for a company of your choice. You’re either a leader or a laggard: choose the former to stay young and stand out!
Academic content
60 ECTS
Block 1
Getting the digital foundations right
Module 1. Disrupting the Status Quo: Towards Digital Transformation
Module 2. Promoting Growth: Innovative strategies and methods
Key Takeaways
As a business manager, you are pivotal in guiding your company through digital transformation, offering a chance to innovate and disrupt traditional models. IA enhances operations and decision-making, going beyond mere efficiency. You will embrace agile methodologies and digital marketing to unlock new growth opportunities through machine learning and data analytics. This approach is not just about keeping up but being a pace-setter in the competitive digital marketplace.
Block 2
Deploying a holistic digital transformation strategy
Module 3. Navigating Change and Complexity: Cybersecurity and IT Governance for the Digital Age
Module 4. Streamlining Operations: Maximizing Efficiency and Effectiveness
Module 5. Customer Engagement: Digital Marketing and Sales
Module 6. Financial Management for Sustainable Growth:Fintech and FICO
Key Takeaways
As you navigate cybersecurity and IT governance, you'll safeguard your organisation while embracing AI to streamline operations and enhance business efficiency. AI also transforms customer interactions with personalised marketing and sales strategies. You'll delve into AI-driven financial strategies using fintech and advanced analytics to optimise financial performance. This journey prepares you to thrive through continuous innovation, equipping you with crucial tech insights and tools.
Block 3
Dive in the future
Module 7. Human Potential: Managing Resources and Building Strong Teams
Module 8. Emerging Trends and Future Impacts: Anticipating and Responding to Change
Key Takeaways
Lead confidently and creatively, driving your team toward sustainable succes. Develop strategic foresight to shape the future by maximising human capital and managing resources to build adaptable, high-performing teams. Use Artificial Intelligence (AI) to enhance team dynamics and decision-making. Immerse yourself in emerging trends such as AI, blockchain, and green technologies to stay ahead of market shifts. Also, gain a deep understanding of proactive responses to future challenges.
Block 4
Putting theory into practice
Module 9. Bringing It All Together: Final Master Project and Presentation
Wrap up your project, ensuring it meets all requirements and is ready for real-world implementation.
Key Takeaways
This final master project bridges theory and practice, allowing you to apply your knowledge from digital transformation to AI-enhanced operations in a real-world scenario. Craft a project that meets academic standards and is ready for business implementation. Use AI to analyse data, optimise solutions, and predict outcomes, ensuring both theoretical mastery and practical viability. This capstone experience challenges you to innovate, integrate, and execute precisely, preparing you to lead successful initiatives and transformative changes in your organisation.
MFT
Master’s Final Thesis
The FMT is a full Digital Transformation project you will develop throughout the programme, encouraging you to apply a holistic strategy to your businesses or any other enterprises you may be involved with.
Comprehensive AI Integration
Harness Artificial Intelligence in a rapidly evolving business landscape
We teach you how to apply Artificial Intelligence (AI) comprehensively across all aspects of your business. This programme is designed to transform your understanding of AI from a theoretical concept into a powerful business tool that you can leverage to enhance every facet of your organisation.
From operations and marketing to customer service and strategic planning, you'll learn how to integrate AI technologies to drive efficiency, innovation, and value creation. We cover how to use AI for data-driven decision-making, enabling you to predict market trends, personalise customer experiences, and streamline processes. Additionally, our curriculum delves into the ethical and managerial implications of deploying AI, ensuring you can lead not only with expertise but also with integrity.
By the end of the MBA, you will be proficient in selecting and implementing the right AI tools for various business scenarios, ready to transform both your day-to-day operations and long-term strategic goals.
Faculty board
Academic Director
Jordi Damià
Partner & CTO em SETESCA GROUP
Robin Weninger
Director-geral do Instituto Global de Liderança e Tecnologia (GILT)
Lilia Stoyanov
CEO da Transformify (TFY)
Christian Rangen
Membro da direcção da Viggo & Switch
Voyislav Stojanovic-Osinsky
Business Development Manager Saúde e Vida na AXA Seguros
Herman Swanepoel
CIO da PG Bison
Gonzalo Cuatrecasas
Cyber Security Manager em Axel Johnson International
Juan Carlos Gutiérrez
Socio y CTO del Grupo SETESCA
Luigi Laporte
Managing Partner at Kastor
Testimonials
This MBA has been vital to consolidate my career. It's helped me understand how new business models get applied.Alumni Matthew Evans
Director Success Architecture at Salesforce
I chose this MBA because I don't want to fall back on industry trends like Artificial IntelligenceBrian Zarb
IT Desktop Lead at Crane Currency
This is a traditional MBA with a digital edge. I saw a new variety of use cases that can actually create tangible value on a digital transformation roadmapAlumni Tim Mitchell
Digital Transformation & CX Leader at Cadena Growth Partners (South Africa)
I applied everything that I learned in Zigurat into my own personal business project, and after the MBA I can sit at the table with digital experts and talk on the same levelAlumni Kahtan Al Saloom - Saudi Arabia
CEO at Kanzi
While this programme covers technical subjects, it does so in a business context, and it offers a comprehensive breadth of subjects that are relevant for today's economy”.Alumni Robert Kleinschmidt - USA
Chief Information Officer at AirBorn Inc.
This MBA gave me the tools to transform stakeholder management in my company.Alumni Balázs Játékos
Technical Product Manager @ Verizon
The ZIGURAT methodology
Active & Social Learning
Training based on participation and collaboration
Studying at ZIGURAT means expanding your professional network and having the unique opportunity to participate in selective working groups, decided on through the expertise of our professors: leaders in technological innovation and construction.
Lifelong Support
A holistic view of the professional profile
From the initial orientation to post-Master's advice, we guide you to have a critical and 360º vision of your future as an expert in the sector.
Online Experience
Interactive and flexible digital experiences
Through live sessions with industry leaders and high-quality materials on global case studies, our learning approach adapts well to the hybrid pace of today's professionals.
Learning Tools
In Collaboration with
Admission process
Application for admission
Personal interview
Submission of documentation
Admissions Committee
Admission decision
Enrolment
Admission Request
If you wish to start the admission process, click here Admission Process.
ZIGURAT also offers financial aid plans, which 2,000 students have benefited from since we were founded. If you would like to find out more about these plans, you can do so by clicking on the link Institutional Grants.
Applications are open until the end of the available places and financial endowment of each program.
FAQ
Digital Transformation is the process of using digital technologies to create new or different business processes, products, and services. It can be used to improve the efficiency of an organization, create new revenue streams, or reduce costs. It can also be used to transform how an organization interacts with its customers or employees. It is not a closed process: it is an open, ever-evolving, and dynamic one, which requires an adaptative mindset. Therefore, it is a key skill to thrive in the Digital Economy and to embrace change.
This digital transformation master, in comparison with other programmes, offers you a hands-on approach where you will be able to apply digital transformation strategies to existing corporate structures and processes. The majority of the programmes you will see elsewhere have a more abstract approach, covering topics such as digital marketing or fintech in a generalised way. Here you will apply a digital transformation straetgy in a company (present or future) of your choice, which is actually what the Final Master Project is all about!
No, you don't need a technical background to enroll. Whether you are a tech expert, an enthusiast, or just a beginner or early adopter of technology, this Master's will give you relevant strategies depending on your particular case and the business you are developing or want to develop. In other words, we'll give you the innovative tools you need depending on where you are and where you want to be.
